Train Wreck is a comedy film that was released in July 2016. With Amy Schumer as the main character, the movie engaged her existing fanbase for great promotion. The films campaign asked engaging questions that were relating to some of the main character’s lifestyle in the film over social media sites like Facebook and Twitter. The production budget for this film was 35 million and it did un expectedly well when it was released. Trainwreck did a fantastic job that seemed to work, as they marketed to male and female audiences, which some films do not do. On the opening weekend that the film was released to box office, the film made $30,097,040. overall in the box office for US, it made 108 million.
Trainwreck was mostly advirtised in america, so did much better in america than in england. There was huge billboards in and around the states with trainwreck posters being advirtised to the public. They also had a different selection of film trailers to appeal to different audiences, for example a different trailer for the UK and USA.
Universal studios optioned an untitled script written by Amy Schumer that she would also star in. A lot was said about this film, saying the only reason it did so well was because of the writer and main star Amy Schumer. It was directed by Judd Apatow who does all the great comedy films, so mixed together this was the perfect film. This film starred comedian actors and was produced by universal studios.
The reason this film was made was because Amy Schumer wanted to write it about her life. There is some made up elements to the rom com but she decided to base the film on her life. This made it easier for her to write as she was plucking things from her life and placing them into place. She put personal things into the film like her dad suffered from MS.
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