The Blair Witch project promotional campaign - horror

The Blair witch project is 3 films that have been released. The original budget of the film was around £20,000 and £25000  The Blair Witch Project is the story of three student filmmakers, who are investigating the supernatural legend known as the Blair Witch in a town. After interviewing the locals, they disappear into the Black Hills with their recording equipment, and are never seen again. A year later, their footage is found and pieced together to make the movie.
The Blair Witch Project is thought to be the first widely released movie marketed primarily by internet. The movie's official website featured fake police reports and "newsreel-style" interviews. They used a campaign tactic was  that the viewers were being told, through missing persons posters, that the filmmakers were missing while researching in the woods for the mythical Blair Witch. They also have a blair witch website where there’s a detailed section on the filmmakers, with photos of them preparing for their filming expedition, and individual biographies with photos dating back to their childhood. There are also pictures of the aftermath including their abandoned car and tapes, photos of the police search, a number of interviews with family members and people who worked on the case, and footage from the news coverage from the time.
For the viral marketing campaign, they shot low budget film trailer for the audience. These were only shown to places like college campuses and featured on a sci fi show. They saved money by doing this, and it made the audience feel like they had stumbled across something quite special and found it for themselves. The little details added to the viral campaign with constantly making the film look real with 'missing persons' on places like imdb before the film was released. they limited the release of the film to only 27 screens, which then created the impression that this was a difficult ticket to get hold of, drumming in the idea that they cant afford to miss out on seeing it.